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NEW PRODUCT DEVELOPMENT

COMMERCIAL STRATEGY

NEW PRODUCT INTRODUCTION

Our experience and tested processes in Commercial Strategy, New Product Development and New Product Introduction will help you minimise the risks, condense the timelines to market, and optimise returns.


NEW PRODUCT DEVELOPMENT RISK
• For every 4 projects entering development, less than 1 makes it to market¹
• It is estimated that over 8 out of 10 new products fail (in many cases despite planning and market
  research) ²
• Studies have shown that the top 1% of companies are at least 5 times more successful than the
  remaining 99% at developing and introducing new products ^1,2,3

Contact Accumen to improve your outcomes!

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Accumen Pty Ltd, Level 6, 10 Help Street, Chatswood NSW 2067, Australia | Contact: Tel: +61 8086 2516 | Email: info@accumen.com.au

1. Stevens GA and Burley J. “3,000 Raw Ideas = 1 Commercial Success!” Research Technology Management, May/June 1997; Vol 40, No.3: 16-27
2. Afuah, Allan. Innovation Management. Oxford University Press, 1998
3. Linton, Matysiak & Wilkes, Inc. “Marketing, Witchcraft or Science” – Research of new product introductions in retail grocery industry, 1997